Clik here to view.
How Shell made me watch a corporate video
Shell made content that was interesting, not just self-serving. When you want customers’ attention these days, you have to value their time because they do: your material has to be interesting. If most...
View ArticleClik here to view.
How smart people avoid information overload
Drowning in information is a problem if your competitors are swimming instead. In Sydney I run the Social Media for Journalists course for the Walkley Foundation. One of the things I most like about...
View ArticleMum vs supermarket – 2.5 million people watch
View the story “Social media mum vs Coles” on Storify This post contains an embedded story from Storify. If you can’t see it, click here.
View ArticleTwitter is as boring as…
Nothing like your mums breakfast to start the day ! Thanks Mum — Gary Barlow (@GaryBarlow) October 9, 2013 “How do you defend such banality?” - Laurie Taylor, Thinking Allowed, BBC Radio 4 Laurie...
View ArticleClik here to view.
Why your website might be no more than a magic bean
ℹJust because someone knows some words you don’t, doesn’t mean they’re being straight with you. In fact, the bigger the words, the less likely that is. You definitely need a digital strategy but you...
View ArticleClik here to view.
4 tips for making a great corporate video (in video form, obviously)
ℹDid you know YouTube is the second largest search engine in the world? That’s why videos always should be part of your digital strategy. I make loads of videos for work but I’m still learning to make...
View ArticleClik here to view.
When it’s not *who* you are but *where* you are
Google cares where you are, because your customers do 🌎 Almost a third of Google searches involve geography — it’s relevant where the potential answers are — so have you thought about including...
View ArticleClik here to view.
You don’t have to be an ethical blogger
When fashion designer Alex Perry is the one saying the most sensible thing in a social media spat, there’s something wrong. Two months ago The Daily Telegraph ran a piece headlined Blow-in bloggers are...
View ArticleClik here to view.
Your customers aren’t fine anymore
Your customers don’t have time to indulge you. If you’re not offering them something valuable in exchange for their time, you’re not going to get their attention. That’s where content marketing comes...
View ArticleClik here to view.
When social media means saying nothing at all
“You say it best when you say nothing at all.” – Ronan Keating Sometimes being a “social media expert” means not doing any social media Having a job means having to justify having a job, so if your job...
View ArticleClik here to view.
The magic clause you DON’T want in your online contracts
Tomorrow isn’t promised to anyone working with an online partner, in fact the definition of “tomorrow” isn’t even guaranteed. A cautionary tale for anyone thinking about selling a product online...
View ArticleThe shadow that defines you
My daughter was born on the evening of 16 May. Within minutes she had a digital shadow — pictures of her on Facebook, Instagram and Twitter. It would have been a matter of seconds if I’d not thought...
View ArticleClik here to view.
Why Dr Phil couldn’t handle a social media crisis
If you’re planning on handling a social media crisis with rational argument, you’re unlikely to succeed. I’ll admit I like a bit of Dr Phil. I even remember the first episode I watched because I was...
View ArticleClik here to view.
Is your Twitter account in the hands of a graffiti artist?
When Jim Knight was fired from the Plough Pub in Oxfordshire, he took to Twitter to vent his spleen, but not to his own Twitter account: he used his former employer’s. Tweets from a disgruntled former...
View ArticleClik here to view.
3 qualities your next marketing person must have
A friend of mine is trying to get back into marketing after several years out of the game. The objection he hits in interviews is that marketing has changed so much his skills are out of date. Sure,...
View ArticleWhy you need to think about your customers less
To celebrate its 10th birthday, Facebook has compiled for for each user a video montage of their time on Facebook (find yours at Facebook/Lookback). It feels like I’ve had Facebook forever but the...
View ArticleClik here to view.
The thing that really sells in social media
Yesterday I was looking at the Twitter feed of one of Australia’s better known companies. In almost every tweet they contorted their products to fit something in the news. You know the sort of thing:...
View ArticleClik here to view.
Instagram put you in the theatre business. Here’s how it’s going to boost...
Social media marketing is all about getting your customers to talk about you. But what if they’re talking in pictures? Some backdrops demand to be photographed and shared. Do you have one? Over 300...
View ArticleClik here to view.
Does your company look like Luke Skywalker or Yoda on Instagram?
The name Jesse Desjardins keeps coming up in my research into how companies are successfully using photographs in social media like Twitter and Pinterest for my course Social media marketing with...
View ArticleClik here to view.
When the women of journalism take on the girls of fashion blogging
This week I bought Australian Women’s Weekly, eager to find out the “secrets of fashion bloggers” promised on the cover. “The Rise of the Fashion Blogger — Is it over?” answers its own question pretty...
View Article
